Branding & Identity: Radius Logo
February 2024
February 2024
The Radius logo was developed to reflect Influential’s 10-year legacy in data-driven influencer marketing while introducing a forward-looking identity for its redesigned product. Inspired by geometry and the mathematical concept of a radius—symbolizing precision, calculation, and influence—the logo aligns with the platform’s data-centric foundation. Concept 01 was selected for its ability to preserve the core DNA of the Influential brand while establishing a scalable visual identity for future products. The final design integrates seamlessly across marketing, product interfaces, and presentations, reinforcing the brand's consistency and growth.
To view the full logo deck, click here.
To view the full logo deck, click here.
Feature Redesign: Lists
July 2024 – May 2025
July 2024 – May 2025
Context & Challenge
The previous workflow lacked visibility into how curated data would appear to clients. Key List settings were buried within the creation modal, making it difficult for users to preview the impact of selected data points until accessing the public link. Additionally, users had no control over the order in which data was displayed, limiting their ability to prioritize key information for clients.
The Solution
To improve the Lists account review and approval workflow, we added several customization features. These include a redesigned layout with left and right-hand panels, a Highlight card to emphasize key insights, and the ability to reorder visualizations. Together, these enhancements give our internal teams greater flexibility in presenting data, making it easier to highlight the most relevant insights for clients, speed up decision-making, and refine campaign curation.
We also made the client-facing link fully mobile-responsive, addressing a key business request since clients often review and approve influencers while on the move.
Internal LIST Configuration
Desktop Designs
Desktop Designs
PUBLIC LIST
Mobile & Desktop Designs
Mobile & Desktop Designs
