01. Overview
Diibs is a reservation platform that lets users bid on exclusive dining experiences at popular restaurants in cities like NYC, LA, Miami, and the Hamptons. The client approached me to bring their concept to life through a fully designed end-to-end user experience—from onboarding to live auction bidding and reservation management. The goal was to create an engaging, real-time platform that makes premium dining more accessible through interactive bidding and intuitive design. The ultimate objective was to use the prototype to pitch to investors and launch diibs as a viable business.
02. Project Goals
✦ Simplify the process of creating an account and joining restaurant auctions.
✦ Enable intuitive bidding on restaurant reservations based on headcount and time.
✦ Highlight active and popular auctions to drive user engagement.
✦ Ensure clear communication during high-stakes actions like bidding, winning, or losing auctions.
03. Outcome & Impact
The final designs brought together key features including real-time bidding, customizable search filters, and a seamless reservation flow—delivering a fresh, engaging experience in the dining and reservation space. The client used the prototype, brand system, and pitch deck to successfully secure funding and move forward with developing the app.
